Fashion is a multi-billion-dollar industry. It is amongst the most polluting industries in the world. A 2017 report from the International Union for Conservation of Nature (IUCN), estimated that while textile treatments and dyeing contribute to twenty percent of all freshwater.
The foundation to sustainability is based on the 3Ps -- People, Planet, and Profit. It is important to have a balance between these three. As consumers and retailers, we need to consider sustainability to help reduce the impact we have on the environment. Whether you are buying, maintaining or discarding your clothes, it is up to us to enjoy fashion responsibly.
Starting with people, this aspect of the 3Ps puts a lot of emphasis on the labor aspect of the fashion industry. It is very important that manufacturers have regulated health, safety and wage standards for their workers for producing their garments.
Statistically, almost 40 percent of all clothes in one’s closet are not worn regularly. These items sit and are gradually discarded over time. To make these items more sustainable, we must consider how they are discarded. Sustainable options for discarding unwanted clothing can be to donate them to a thrift or consignment store. Also, due to the rise of reseller markets you could use apps like Depop or Grailed to sell your clothing to make a profit.
Profit is defining the value proposition a sustainable garment has over a regular garment. This is explained through brand transparency, operational costs, and inventory control. Brands communicate with their consumers with the ethical steps the company adopts to produce their garments ultimately leading to brand loyalty which can turn into revenue profitability is brand transparency.
Living completely sustainably doesn’t happen overnight. We can all take steps together to better to purchase with the 3Ps in mind. Check out the video below to learn more on how you can thrive in your sustainable fashion choices.