Streetwear is known for its unique take on places, things, and ideas. And while it is at times associated with what’s trendy, the origin of this style is far from seasonal fashions. The streetwear movement emerged during the late 70s out of the Los Angeles surf wave. Cali surfers such as Shawn Stussy began printing custom board designs on wearables with trademark signatures of its branding. Influencing fashion trends, streetwear transitioned into mainstream with the birth of underground hip-hop culture out of the Bronx in the 80s. Think Adidas and Kangol. It was at this point urban street fashion became more than a t-shirt with a cool logo, it embodied a cultural lifestyle.
This form of storytelling is uniquely captivating. It gives people the opportunity to make a statement, to be a part of the story being told. This is exactly why we created the Detroit Glyph Windbreaker. It was only 8 years ago when Quicken Loans moved its headquarters from Livonia, MI to downtown Detroit’s Compuware Building. Foreseeing a profound impact on the city’s economy (relating to income tax, retail spending, and housing), the Family of Companies became a feature of Detroit’s history. Much like the Detroit Glyph Windbreaker, the incorporation of glyphs in the city’s name conveys distinction. As one of the many cities we live, work, and play, having representation of our place in Detroit’s story adds to the narrative.