Welcome to the new year, everyone!

We’re thrilled to announce that Threads has revamped its influencer program and is now accepting applications for 2022. But what’s so different this time around, you ask? 

This year we have specialized influencer roles that are available to all team members regardless of their location! Whether you’re in Detroit or Charlotte, working from home, or back in the office, we want YOU. Learn more about the program and our available influencer positions below. Apply by Friday, January 28th.

Ready to apply? Click here!

Threads Influencer Roles & Responsibilities
Two individuals will be chosen for each of the roles listed below for a total of 10 influencers. Each influencer will be provided with free Threads products to assist with the creation of their content each quarter.

Blog Writer:
Do you have a passion for writing? Want to explore unique and engaging topics? Our two resident blog writers will be responsible for creating one blog post per quarter. Blogs will be used across internal and external platforms, such as:  The Stitch blog, The Stitch newsletter, and Rockworld.  

Videographer/Animator: 
We’re looking for talented videographers OR animators. Our two resident videographers will be responsible for creating one 30-60 second video per quarter. Videos will be used across internal and external platforms, such as: Rockworld, the Threads Website, and Instagram.  

Photographer:
Get your cameras ready! Our two resident photographers will create a photo collection (that consists of at least 10 photos) each quarter. Products will be sent to the photographers to utilize across multiple local sceneries. These photos will primarily be used for the Threads Instagram but may also be included in digital and printed promotional material.  

Social Influencer:
Calling all social butterflies! We’re looking for two individuals highly active on social media. Our two resident social influencers will be responsible for creating one 30-60 second video per quarter. Videos may include: unpacking videos, product reviews, style guides, etc. Videos will be shared to the resident’s Instagram account and shared by the Threads Instagram account. 

Internal Promoter:
Do you regularly craft communications for large business areas? Maybe you find yourself frequently involved in activities and groups around the FOC.  Our two resident internal promoters will be responsible for second voicing Threads launch communications to their respective region(s) or business area. Internal promoters can expect to assist in pushing two major launches per quarter as their content creation. This may include: forwarding emails and second voicing to their prospective business region(s), crafting an email with a product review to a Microsoft Teams channel, etc.  

For each of the roles listed above, we’re looking for passionate individuals experienced in the outlined areas. When applying, please consider the bandwidth needed to complete your quarterly project. We encourage you to meet with your team leader ahead of time to determine whether you should complete this work on or off company time. 

Influencer Expectations: 

1. Each influencer must commit to one year of the program. 
2. Influencers must provide content upon agreed upon deadlines. 
3. Influencers must follow @threadsfoc on Instagram and opt-in to The Stitch, Threads e-mail marketing list. 

Influencer Perks: 

1. Influencers will be compensated with a $50 Threads gift card for their quarterly content. 
2. Influencers will get to keep any products sent to them to assist with the creation of their content. 
3. Influencers will receive quarterly friends and family discounts and freebies to share.

Are you ready to apply? CLICK HERE.

Apply by Friday, January 28th. All applicants will be notified of our final decision on Wednesday, February 2nd before EOD.

You look great today,
The Threads Team