Warm Up with Threads at Our Not-So-Pop-Up Pop-Up Shop

There are so many wonderful winter festivities taking over Detroit. What better way to add to the winter fun than a Threads Holiday Pop-Up Shop? But this isn’t our usual pop-up! This shop is a chance to celebrate the spirit of the season with team members by providing an immersive shopping experience full of warmth and cheer.

As an online brand, our only chance to interact with team members is during our pop-up shops. Typically, these events are once every line launch and run between 3-4 hours. With this pop-up, we’ve decided to do something different— think office space meets storefront. Literally! We will transform a large meeting room into a winter-themed apparel store. Team members will walk into a room with racks, registers, and most importantly, a hot cocoa station. Plus, we’ll have extended perusing hours, opening from 10am to 4pm both days.

This year alone, Threads has accomplished so much! From two successful seasonal line launches, to lifestyle rebranding, to creating an ambassador/influencer program, to the Détroit is the New Black collaboration, we are constantly trying to find ways to tie Threads with team members. Our goal as a culture-inspired brand is to increase visibility and accessibility across the Rock FOC by building connections with all team members.

So come celebrate and stay warm with us at our very first holiday pop-up shop! Sip cocoa while you shop for cozy swag and listen to festive music.