Warm Up with Threads at Our Not-So-Pop-Up Pop-Up Shop
There are so many wonderful winter festivities taking over Detroit. What better way to add to the winter fun than a Threads Holiday Pop-Up Shop? But this isn’t our usual pop-up! This shop is a chance to celebrate the spirit of the season with team members by providing an immersive shopping experience full of warmth and cheer.
Â
As an online brand, our only chance to interact with team members is during our pop-up shops. Typically, these events are once every line launch and run between 3-4 hours. With this pop-up, we’ve decided to do something different— think office space meets storefront. Literally! We will transform a large meeting room into a winter-themed apparel store. Team members will walk into a room with racks, registers, and most importantly, a hot cocoa station. Plus, we’ll have extended perusing hours, opening from 10am to 4pm both days.
Â
This year alone, Threads has accomplished so much! From two successful seasonal line launches, to lifestyle rebranding, to creating an ambassador/influencer program, to the Détroit is the New Black collaboration, we are constantly trying to find ways to tie Threads with team members. Our goal as a culture-inspired brand is to increase visibility and accessibility across the Rock FOC by building connections with all team members.
Â
So come celebrate and stay warm with us at our very first holiday pop-up shop! Sip cocoa while you shop for cozy swag and listen to festive music.
Â
Tuesday, December 11th
OCM, 5 Woodward - Lafayette Park 10am-4pm
Friday, December 14th
The Qube, 3rd Floor - Matt Smith 10am-4pm
Â