DITNB x Threads: A Culture-Inspired Collaboration
Both Threads and Détroit is the New Black are well-known for unique culture-inspired branding. To celebrate our mutual respect and appreciation for Detroit—its culture, its people, and its fashion—we've collaborated on a limited-edition fusion between a Threads classic and a DITNB original.
The Detroit Definition tee/crewneck is a favorite amongst Rock Family of Companies team members (it's even popular with locals outside the FOC). It represents Detroit's placement in history, revolutionizing not only automobile manufacturing, but mass production through assembly lines. Detroit established itself as the world's car capital, and there's nothing "comeback" about that.
"Detroit is the New Black" is a statement that captures the many changes happening in the city of Detroit. While development, technology, and infrastructure thrive, there is still a looming feeling of racial and socioeconomic displacement because of gentrification. Roslyn Karamoko's city-centric brand demonstrates a counter to that by creating space for everyone to be seen and heard. Incorporating all of Detroit's history from its French origins, to its international fame during the manufacturing boom, to the tumultuous post-industrial decades, through its recent national prominence, DITNB seeks to remind us of the people who were here through it all—and do it fashionably.
While Threads focuses on Rock FOC team members' values by connecting them to the places and things that move them, DITNB connects the historical with the modern to celebrate the city's art and culture. Our collaboration signifies more than a mere partnership. Our values fuse perfectly as we honor our "Paris of the west," the city that drives our innovation.
Collaborating with Détroit is the New Black reinforces our mission of culture-inspired connections. More than the companies that we're part of, we are all unique parts of a distinct culture.